The Greatest Wealth Is Health

The current media environment is extremely cluttered, with customers exposed to a plethora of advertisements each day. From traditional outlets such as television, radio and print media, to less-traditional outlets such as buses, t-shirts and product labels, businesses are using every medium they can to reach new customers. As a result, mass media advertising costs are skyrocketing, making it difficult for small businesses to compete.

How then can local businesses cut through the clutter to increase their brand recognition and bring increased foot traffic into their doors?

When looking for a more cost-effective, direct and personal way to connect with customers, businesses should consider word of mouth marketing. According to Womma.org, “Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk!”

Smart Circle’s direct, geo-targeted marketing strategies have proven effective for a multitude of sports and entertainment clients, and we are excited to announce that we have just added a brand new client category to our portfolio – the wellness industry! Already a $200 billion a year business, it’s predicted that over the next 10 years an additional $1 trillion of the US economy will be devoted to the wellness industry, which is defined as “the quality or state of being in good health especially as an actively sought goal.” (http://www.merriam-webster.com/dictionary/wellness)

This month, Smart Circle kicked off promotions for over 25 chiropractic offices in the Dallas/Fort Worth (DFW) area. The average advertising costs to chiropractors for new customer acquisition is $1,200 with an expected $7,500 return on investment over the course of five years. Our chiropractic clients provide non-invasive, drug-free treatments for a variety of illnesses. The program we have developed is designed to expose new clientele to the wellness way of life through massage therapy. We are able to easily get new customers through our clients’ doors and therefore expose them to the wellness way of life by creating and marketing promotional campaigns that offer free and discounted massage services to potential new clientele. Once a relationship is built and trust established, the doctor is then also able to educate their patrons on supplements, weight loss options and ways to increase overall well-being. Our chiropractors are so confident their customers will be satisfied with their experience they will return for repeat services and spread a ton of positive word of mouth, therefore bringing in a whole new influx of referral business!